After graduating with a Bachelor of Science degree in Marketing from Fresno State University, California, in 2008, Bob then began working for a casual luxury retailer. Although he worked up to a management role, where he was leading a team of 1,000+ workers, after eight years with the company, Bob decided to make a major career change. In 2013, Bob took an internship with the California League, Colorado Rockies affiliate, Modesto Nuts. In this position, he was responsible for many different responsibilities including developing of the Nuts' social media, marketing, and advertising platforms.

 

In the fall of 2016, Bob joined the then-named New Orleans Zephyrs as the team embarked on a complete rebrand, transforming into the Baby Cakes. The Baby Cakes rebranding was hugely successful, resulting in over three-quarters of million dollars in merchandise revenue, in a little over one year. Following the 2017 season, Bob was promoted to assistant general manager. In this role, he was responsible for marketing; social media; and all game day responsibilities, employees, training, and the internship program. Thanks to his previous experience in the retail management and internet marketing industries, Bob was able to apply his versatile skills to many aspects of his baseball responsibilities.

 

Bob moved once again from New Orleans to Wichita as he excitedly joined in the process to aid in the building of the Wichita Wind Surge brand. Previously serving as Director of Fan Experience, he was responsible for the many aspects of the business as it related to the fan experience. He now serves as the team's General Manager.