“Living Brands” the life of brands. what it takes to assure they resonate and have relevance
As owner and president of Gardner Design, Bill has spearheaded impactful branding for industry giants like Kroger, Google, the NFL, Textron, Spirit AeroSystems, and others. With a keen understanding of brand dynamics, he prioritizes business objectives in all design endeavors.
As founder of LogoLounge.com, Bill pioneered a renowned platform for logo design, reflected in his best-selling LogoLounge book series and annual Logo Trend Report. He authored Logo Creed, a foundational text, and presents branding courses on LinkedIn Learning.
Recognized with an AIGA Fellow Award in 2014, Bill actively contributes nationally and internationally to the creative community through judging, speaking engagements, and board service. Outside of design, he's completed a term as Vice President of the International Brotherhood of Magicians.